Indeemo: Mobile Ethnography 0.2.113

Indeemo offers a Digital Ethnography / Diary Study app and Qualitative Research platform that facilitates the capturing, diarying, and sharing of real-time experiences and behaviors between researchers, participants, and brands. It is widely used by researchers and user experience professionals as either a supplement or standalone methodology for various purposes, including pre-task/post-task assignments, diary studies, video diaries, mobile ethnography, digital ethnography, product testing, ad/concept testing, customer journeys, customer experience (CX) research, user experience (UX) research, and shopper research.

Indeemo serves as an ideal complement to traditional research techniques like in-depth interviews (IDIs) or focus groups by transforming research assignments into a fun and engaging experience for respondents. Assignments are uploaded by respondents in the form of in-the-moment videos, photos, and notes. Researchers can then analyze and moderate these responses in real-time using the Indeemo Researcher Dashboard. The platform provides filters and tags for easy organization and coding of responses. By capturing spontaneous behaviors in a variety of settings - both at home and outside - Indeemo enables researchers to gain deeper insights.

Additionally, Indeemo enhances the research process by facilitating private, one-to-one social media-style comments through push notifications. This feature transforms research projects into engaging and insightful experiences, allowing researchers to explore and understand the micro-moments where brand propositions come to life.

Moreover, multimedia responses can be seamlessly integrated into client presentations to bring research findings and insights to life.

Respondents can easily register after receiving an invitation from research agencies.

If you are interested in experiencing a demo of the Indeemo app and dashboard, please contact [email protected] for a free demo.